India had taken strong exception to Amazon selling door mats and shoes with the Indian National Flag on it. External Affairs Minister, Sushma Swaraj had threatened in January to rescind the visas of Amazon employees if these products were not removed from its Canadian website.
Reuters reported that as per the documents the Indian government went a step ahead in private asking its US and Canadian embassies to raise the matter very strongly with the top officials of Amazon.
The matter was escalated to the CEO of Amazon, Jeff Bezos. A global audit was prompted to ensure that no such products are listed on any of its websites around the world.
Amazon now has Indian laws that govern the use of the National Flag and other emblems. These laws have been made as an integral part of the global compliance process. Amazon has also informed India that it has strengthened its in-house compliance units that monitor products sold by third-party vendors on its websites.